Game Day Ron

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FOR IOWA CITY'S NOTORIOUS GAME DAY SALESMAN, RON CHRISTENSEN, HIS BUSINESS MODEL WAS FOUNDED ON HIS INCREDIBLE INVENTING INTUITION. FROM A REGULAR PROFESSIONAL ENGINEER TO HAWKEYE BUSINESS MAN, RON COULDN'T COMPLETELY PULL AWAY FROM HIS INVENTING WAYS OR HAWKEYE DEDICATION, EVEN POST RETIREMENT.

Ron Christensen left Iowa City with a mechanical engineering degree and plans to pursue car part inventing. Years later he transitioned into a retirement stocked full of black and gold, literally.

"Instead of retiring when I sold Purathane I decided to kick Game Day Iowa into gear."

His sudden career swap stemmed from the stadium seat cushion he invented and patented more than 15 years ago.

"In Iowa City I went to the University of Iowa and am actually a Mechanical Engineer which is a little different when you figure I am running a retail store, but again I spend my days meeting and visiting with Hawkeye fans and it's a lot of fun."

But his quirky inventions didn't stop at Hawkeye merchandise Christensen went on to patten his own line of shaving products in 2009, but his own razor is set to be released later this month.

Christensen says his product is simple to use and entirely green. The consumer stores the razor in his patented oil product blocking water from rusting and corroding the blade, which keeps the water off the blade and allows it to last for over 300 shaves.

But, at the end of the day it's still all about Iowa. Christensen even hires UI business students to do the marketing for his shavers.

"You know I've been there for an hour, two hours after class because they're hungry for knowledge they have a lot of questions and they want to know what's going on in the real world and that interchange, it's a lot of fun and it's very helpful for me too.. to help keep my engine going."

Katie Stinson, Daily Iowa TV.